RECRUITMENT: INTERNAL & EXTERNAL –
ECOBANK CAMEROUN S.A.

ECOBANK CAMEROUN S.A. is recruiting a Brand, Communication & Marketing Manager ready to work across the
national territory. The position is based in Douala. Job level: 7 Job grade: 4C

NATURE OF CONTRACT:

Permanent Contract

JOB PURPOSE:
The Brand, Communication & Marketing Manager will lead Ecobank Cameroons communications, Public Relations and Marketing program in line with Ecobank communication and marketing policies and within the guidelines and direction of the Group Head of Marketing & Communications.

The position will report locally to the Deputy Managing Director and functionally has a dotted reporting line to the Group Head of Marketing & Communication.

KEY RESPONSABILITIES

Business and Financial performance (10%)
• Develop, defend and manage the affiliate’s marketing and communication budget within specific deadlines following approval from the Group Marketing & Communications Department and affiliate Management.
• Demonstrate rigour in executing the marketing plan to achieve marketing cost management efficiency 20%.

Marketing and Communications (60%)
• Ensure efficient Marketing identifications across all branches, Xpress Points and all Points of Sale.
• Ensure strict implementation of the Group Marketing Manual on all sets of marketing and communications artwork and advertising.
• Organise daily media monitoring and analysis of all news coverage of Ecobank Cameroon.
• Organise Ecobank Cameroon’s participation in external events such as forums, trade fairs, exhibitions, conferences, etc.
• Implement internal communications in collaboration with all other Departments.
• Update Management on local competition and other matters related to the country’s economy, social and political matters.
• Ensure Successful event management and timely release of event coverage via approved media outlets
• Take the lead in research, develop and implement a marketing and communications strategy for Ecobank Cameroon in line with the Group Corporate Communication strategy and in support of the day to day operations of Ecobank Cameroon.
• Ensure exceptional Customer service in line with Group Customer Service manual.
• Develop marketing and outreach plans for the high impact and visibility with the assistance of the marketing and marketing agency retained by the Group.

Media Relations and Corporate Responsibility Programs (20%)
• Develop and organize relevant local Corporate Social Responsibility programs in line with Group Strategy.
• Achieve 100% positive media coverage in all instances.
• Ensure 100% information accuracy in all media reporting.
• Enhanced Media Relations & coordination.
• Prepare or oversee preparation of major communications products, including media briefs, and press releases.

People Management & Teaming (10%)
• Selection, appraisal and performance of direct reports including delivery of all KPIs.
• Maintain and develop a culture of high performance, mutual respect, values and reputation in the unit.
• Implement at least one training per quarter for direct report and self.
• Motivate and engage the team to deliver on the unit’s set targets.
• Ensure competent back-up at all times and compliance with leave roster.
• Provide honest feedback on performance of colleagues.
• Share knowledge and best practice with team members and other Unit heads.

REPORTING:

Deputy Managing Director

EXPERIENCE & QUALIFICATIONS

• At least 5-10 years of experience in a similar role with a demonstrated track record of effective strategic planning, exceptional organisational skills and ability to work independently. Demonstration and evidence of diverse experience in all facets of communications, marketing and/or public relations, with proven ability to conceptualize, design and implement major campaigns, strategies or programs.
• Strong media relations, and vast knowledge in digital channel marketing and communication
• Perfectly bilingual (English & French) & prior experience in a multinational, telecommunications sector and marketing Agency will be an added advantage
• Demonstrated people management skills.
• Minimum of a Bachelor’s Degree in Marketing/Communication. Master’s Degree & certification will be an added advantage

SKILLS & CAPACITIES

• Good knowledge of financial sector issues and digital products.
• Thorough understanding of Marketing principles.
• High levels of initiative, leadership and direction.
• Excellent interpersonal skills.
• Excellent planning and organizational skills.
• Exceptional customer service both externally and internally.
• Flexible and open to changing priorities and managing multiple tasks simultaneously within tight timelines.
• Superior written and verbal communication skills.

APPLICATION PROCESS

Please submit your CV and motivation letter to [email protected] latest July 22th, 2020 at 5pm prompt, with the subject « BRAND, COMMUNICATION & MARKETING MANAGER »

NB: Only applications matching with the desired profile will be contacted.

Ecobank is an equal opportunity employer and will not discriminate on the basis of gender, religion, ethnicity, physical ability, etc…

Warning
The Use of this title does not indicate any limitation on your duties or job function and you may be assigned to different duties or asked to carry out additional duties from time to time.