Head of Marketing Partnerships – (Sponsorships / Brand Management) – Senegal

Dakar, Senegal

Reference: LIP

A major sporting league expanding to the African continent is currently in search of a Head of Marketing Partnerships, who will be responsible for managing local/regional marketing partners. This position calls for someone with strong client-servicing and relationship-building skills. The ideal candidate will be a problem-solver and someone who can identify and deliver value to marketing partners.

Responsibilities:

Manage and service marketing partners with a focus on upsell opportunities

Serve as day-to-day contact on partnership matters ranging from contractual deliverables to activation strategy

Manage day-to-day partner activation processes including: activation planning and approvals, promotional development, media planning, financials, advertising creation and approval, event coordination and results tracking

Execute on full life-cycle due diligence and deal-memo process internally

Weekly follow up with global account teams at global HQ to pitch regional partnership opportunities

Generate and present marketing partner reports to assess partnership ROI.  Execute against partnership goals and success metrics, implement a measurement system and plan for monitoring effectiveness and providing regular reporting

Build effective working relationships and strong consensus with key constituencies including: sub-departments within Global Partnerships, Events, Media (Broadcast and Digital), Content, Public Relations, Legal, Licensing, Social Responsibility, Team Marketing & Business Operations, League Operations, Player Marketing, and Entertainment

Develop and leverage strong relationships and build credibility with external partners and their lead agencies

Manage budgets and expenses for marketing partners including assisting in the annual budget planning process; this includes fluency in our financial reporting and pipeline management system

Provide partnership expertise in the comprehension of contractual elements and understanding of partners’ marketing/business goals, objectives, target audience and competitors

Assist in global coordination of partner benefits at international events

Support in identification of areas of opportunity and develop upsell proposals for partners throughout the season

Has ownership of small/medium accounts with some autonomy

Responsible for the tactical fulfillment of contract requirements

Develops and maintains favorable relationships with new and existing partners

Requirements: Qualification and Skill

  Strong understanding of sponsorship activation including events, media, marketing rights, content.

Minimum of 7 years of professional experience in relevant field (marketing, advertising, account management, or brand management)

Proven negotiation/sales skills and experience

Prior experience supporting internal and external relationships, developing presentations and thinking creatively, a strong plus

Bachelor’s degree in Business or related discipline

Please apply directly, by clicking on the Apply Button and visit www.caglobalint.com for the latest CA Global jobs.

Lizette Pienaar

Recruitment Associate

CA Global Finance

CA Global will respond to short-listed candidates only.If you have not had any response in two weeks, please consider your application unsuccessful however your CV will be kept on our database for any other suitable positions.